12/28/2022 0 Comments Book of travels delayedAs technology and the internet are increasingly being used to market destinations, people can now choose to book tours with a particular agency or agent, or they can be fully independent travellers (FITs), creating their own itineraries. Today, travellers have the option of researching and booking everything they need online without the help of a travel agent. Travellers are then able to have face-to-face conversations with their agents and also reach them by phone or by email. Travel agents usually have a specialized diploma or certificate in travel agent/travel services (go2HR, 2014). Some travel agents operate at a fixed address and others offer services both online and at a bricks-and-mortar location. These specializations can help travellers when they require advice about their trips. Travel agents can specialize in certain types of travel including specific destinations outdoor adventures and backpacking, rail, cruise, cycling, or culinary tours, to name a few. Travel agencies can be small and privately owned or part of a larger entity.Ī travel agent is the direct point of contact for a traveller who is researching and intending to purchase packages and experiences through an agency. The agency can further function as a broker between the traveller and hotels, car rentals, and tour companies (Goeldner & Ritchie, 2003). Part of the role of the travel agency is to market prepackaged travel tours and holidays to potential travellers. Travel Agencies Figure 7.2 A travel agency in the United KingdomĪ travel agency is a business that operates as the intermediary between the travel industry (supplier) and the traveller (purchaser). Let’s explore these services in more detail. Essentially, travel services are those processes used by guests to book components of their trip. While the application of travel services functions are structured somewhat differently around the world, there are a few core types of travel services in every destination. These include sector organizations, tourism and hospitality human resources organizations, training providers, educational institutions, government branches and ministries, economic development and city planning offices, and consultants.įinally, we’ll look at issues and trends in travel services, both at home, and abroad. Destination marketing organizations (DMOs)įollowing these definitions and descriptions, we’ll take a look at some other support functions that fall under tourism services.Tourism services support industry development and the delivery of guest experiences, and some of these are missing from the NAICS classification. To ensure you have a complete picture of the tourism industry in BC, this chapter will cover both the NAICS travel services activities and some additional tourism services.įirst, we’ll review the components of travel services as identified under NAICS, exploring the function of each area and ways they interact: As you can see, most of these - from accommodations to food and beverage - remain virtually the same under NAICS and have been covered thus far in this textbook. As detailed in Chapter 1, Canada, the United States, and Mexico all use NAICS guidelines, which define the tourism industry as consisting of transportation, accommodation, food and beverage, recreation and entertainment, and travel services.įor many years, however, the tourism industry was classified into eight sectors: accommodations, adventure and recreation, attractions, events and conferences, food and beverage, tourism services, transportation, and travel trade (Yukon Department of Tourism and Culture, 2013). Under the North American Industry Classification System (NAICS), travel services comprises businesses and functions that assist with planning and reserving components of the visitor experience (Government of Canada, 2014).īefore we move on, let’s explore the term travel services a little more. The travel services sector is made up of a complex web of relationships between a variety of suppliers, tourism products, destination marketing organizations, tour operators, and travel agents, among many others. Overview Figure 7.1 The homepage of, a site where consumers can research and plan their trip to British Columbia Describe key trends and issues in travel services worldwide.Explain the importance of additional tourism services not covered under NAICS.Identify key travel services and organizations in Canada and British Columbia.Discuss the impacts of online travel agents on consumers and the sector.Differentiate between types of reservation systems and booking channels.Describe the key characteristics of the travel services sector.
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